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Cambridge University Press
Grow the Pie
How Great Companies Deliver Both Purpose and Profit
Wydawnictwo:
Cambridge University Press
Oprawa: Miękka
58,19 zł
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Opis
A Financial Times Book of the Year 2020! Should companies be run for profit or purpose? In this ground-breaking book, acclaimed finance professor and TED speaker Alex Edmans shows it's not an either-or choice. Drawing from real-life examples spanning industries and countries, Edmans demonstrates that purpose-driven businesses are consistently more successful in the long-term. But a purposeful company must navigate difficult trade-offs and take tough decisions. Edmans provides a roadmap for company leaders to put purpose into practice, and overcome the hurdles that hold many back. He explains how investors can discern which companies are truly purposeful and how to engage with them to unleash value for both shareholders and society. And he highlights the role that citizens can play in reshaping business to improve our world. This edition has been thoroughly updated to include the pandemic, the latest research, and new insights on how to make purpose a reality.
Szczegóły
Tytuł
Grow the Pie
Podtytuł
How Great Companies Deliver Both Purpose and Profit
Autor
Edmans Alex
Wydawnictwo
Rok wydania
2022
Oprawa
Miękka
Ilość stron
518
Format
13.0x20.0cm
Języki
angielski
ISBN
9781009054676
Rodzaj
Książka
Stan
Nowy
EAN
9781009054676
Data premiery
2022-01-31
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