196.6
Książki
Kogan Page
Handbook of Field Marketing
Wydawnictwo:
Kogan Page
Oprawa: Miękka
Opis
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, "The Handbook of Field Marketing" is the essential handbook for success. "The Handbook of Field Marketing" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. "There was a notable gap in the market for a comprehensive handbook on field marketing. This book fills that gap admirably, step by guided step." -- Frank Wainwright, Editor, "Field Marketing"
Szczegóły
Tytuł
Handbook of Field Marketing
Autor
Alison Williams
, Roddy Mullin
, A Williams
Wydawnictwo
Rok wydania
2009
Oprawa
Miękka
Ilość stron
272
ISBN
9780749456269
EAN
9780749456269
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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