150
Literatura obcojęzyczna
BIS
How to Research Trends
Move Beyond Trendwatching to Kickstart Innovation
Wydawnictwo:
BIS
Oprawa: miękka ze skrzydełkami
Opis
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people?s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people's quality of life.
Szczegóły
Tytuł
How to Research Trends
Podtytuł
Move Beyond Trendwatching to Kickstart Innovation
Autor
Els Dragt
Wydawnictwo
Wydanie
2
Rok wydania
2018
Oprawa
miękka ze skrzydełkami
Ilość stron
200
Format
19 x 23 cm
Języki
angielski
ISBN
9789063694333
Rodzaj
Książka
Stan
Nowy
EAN
9789063694333
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How to Research Trends
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