110.89
Książki
Kogan Page
How to Write a Marketing Plan
Wydawnictwo:
Kogan Page
Oprawa: Miękka
Opis
"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan Professional Marketing
Szczegóły
Rok wydania
2013
Oprawa
Miękka
Ilość stron
184
ISBN
9780749467128
EAN
9780749467128
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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How to Write a Marketing Plan
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