54.6
Literatura obcojęzyczna
Penguin Books
Insanely Simple
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon.The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times
Szczegóły
Wydanie
3
Rok wydania
2012
Oprawa
Miękka
Ilość stron
242
Format
13.0x19.0cm
Języki
angielski
ISBN
9780670921195
Rodzaj
Książka
EAN
9780670921195
Kraj produkcji
GB
Producent
Penguin Books Limited
Podmiot odpowiedzialny
Penguin Random House Ireland Limited
Nassau Street 32 Morrison Chambers
Dublin
IE
www.penguin.co.uk
Dublin
IE
www.penguin.co.uk
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