International Business

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features: - Considerably revised structure to reflect student's knowledge as they progress through an international business module - Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business - New chapters on emerging markets and the environmental challenges facing businesses - End of part long cases to promote a holistic understanding of international business Online Resource Centre For registered adopters of the text: - Multimedia library - Instructor's manual - Suggested assignment questions - Additional case studies - Test bank of questions - Indicative answers for case study questions and assignment and examination questions For students: - Extension material - Interactive Map - Assignment and examination questions - Self-test multiple-choice questions - Key websites - Revision tips - Additional case studies - Case study questions and answersPART 1. INTRODUCTION ; 1. Introduction to international business ; 2. Theories of international business ; KEY PLAYERS ; 3. International Business and National politics ; 4. Global frameworks ; 5. Multinational enterprises and foreign direct investment ; CULTURAL PERSPECTIVES ; 6. National cultures ; 7. Corporate cultures ; 8. Multinational Corporate social responsibility ; INTERNATIONAL STRATEGY ; 9. Modes of internationalisation ; 10. Organization of multinational enterprises ; INTERNATIONAL FUNCTIONS ; 11. International Production ; 12. International Marketing ; 13. International Finance ; 14. International Human resource management ; FUTURE ; 15. The changing geography of international business ; 16. International Business and the environmental challenge