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Literatura obcojęzyczna
Cambridge University Press
International Business Strategy
2nd Edition
Wydawnictwo:
Cambridge University Press
Oprawa: Miękka
Opis
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Szczegóły
Tytuł
International Business Strategy
Podtytuł
2nd Edition
Autor
Alain Verbeke
Wydawnictwo
Wydanie
9
Rok wydania
2013
Oprawa
Miękka
Ilość stron
590
Format
17.0x24.0cm
Języki
angielski
ISBN
9781107683099
Rodzaj
Książka
Stan
Nowy
EAN
9781107683099
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International Business Strategy
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