International Business: The Challenges of Globalization

Cultural Understanding in International Business International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Political Economy and Ethics Chapter 4 Emerging Markets and Development PART 3 International Trade and Investment Chapter 5 International Trade Theory Chapter 6 Political Economy of Trade Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees