Kellogg on China

"Kellogg on China" examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China. The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. "Kellogg on China" is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management. "Examines some of the changes that entry to the World Trade Organisation is bringing to the Chinese market. It outlines the resulting opportunities and challenges for organisations...and provides strategies for companies seeking to establish competitive advantage." Supply Management "A treasure-trove of trade wisdom...faces up to some of the most difficult issues, such as combating piracy." Lloyd's ListContent includes: WTO Entry and a changing China; The changing nature of China's economic zones; Chinese trading companies; Franchising as an expansion strategy in China; Overcoming the leadership gap in China; Understanding marketing in China; Taking global brands to local success; Looking into the future; The 2008 Olympics in Beijing; China coping with SARS.