357
Książki
Pearson
Marketing Management + MyMarketingLab
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
The gold standard for today?s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday?and in order for students to have a competitive edge, they need a textbook that reflects the best of today?s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice.The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Personalize learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Szczegóły
Tytuł
Marketing Management + MyMarketingLab
Autor
Kotler Philip
, Keller Kevin Lane
Wydawnictwo
Wydanie
15
Rok wydania
2015
Oprawa
Miękka
Ilość stron
716
Format
21.0x27.0cm
Języki
angielski
ISBN
9781292092737
Rodzaj
Książka
EAN
9781292092737
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Marketing Management + MyMarketingLab
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