340.01
Książki
Pearson
Marketing Management
Global Edition
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.Please note that the product you are purchasing does not include MyMarketingLab.
Szczegóły
Wydanie
15
Rok wydania
2018
Oprawa
Miękka
Ilość stron
832
Format
21.6x27.4cm
Języki
angielski
ISBN
9781292092621
Rodzaj
Książka
Stan
Nowy
EAN
9781292092621
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Marketing Management
340,01 zł
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