51.5
Literatura obcojęzyczna
Penguin Books
Mission
How the Best in Business Break Through
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
Szczegóły
Tytuł
Mission
Podtytuł
How the Best in Business Break Through
Autor
Giles Nick
, Hayman Michael
Wydawnictwo
Rok wydania
2016
Oprawa
Miękka
Ilość stron
230
Format
13.0x20.0cm
Języki
angielski
ISBN
9780241247068
Rodzaj
Książka
EAN
9780241247068
Data premiery
2016-04-23
Kraj produkcji
GB
Producent
Penguin Books Limited
Podmiot odpowiedzialny
Penguin Random House Ireland Limited
Nassau Street 32 Morrison Chambers
Dublin
IE
www.penguin.co.uk
Dublin
IE
www.penguin.co.uk
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