Modern Advertising (Classic Reprint)

Excerpt from Modern Advertising<br><br>Herewith is printed a paragraph from The Americans, by Hugo Mnsterberg; which is so in harmony with our own idea as set forth in the first chapter (which chapter was written and in type long before Prof. Mnsterberg's book appeared) that it is set here as a sort of keynote of Modern Advertising:<br><br>The American merchant works for money in exactly the sense that a great painter works for money; the high price which is paid for his picture is a very welcome indication of the general appreciation of his art: but he would never get this appreciation if he were working for the money instead of his artistic ideals. Economically to open up this gigantic country, to bring the fields and forests, rivers and mountains into the service of economic progress, to incite the millions of inhabitants to have new needs and to satisfy these by their own resourcefulness, to increase the wealth of the nation, and finally economically to rule the world and within the nation itself to raise the economic power of the individual to undreamt-of importance, has been the work which has fascinated the American. And every individual has felt his cooperation to be ennobled by his firm belief in the value of such an aim for the culture of the world.<br><br>About the Publisher<br><br>Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com<br><br>This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.