Modern Business
A Series of Texts Prepared as Part of the Modern Business Course and Service of the Alexander Hamilton Institute (Classic Reprint)

Excerpt from Modern Business: A Series of Texts Prepared as Part of the Modern Business Course and Service of the Alexander Hamilton Institute<br><br>Advertising as a means of "public utterance" has been practised for ages. Only recently, however, has advertising become an important factor in business. Its possibilities first began to be appreciated when increased production demanded more effective and far-reaching methods of distribution. Widening markets, perfection of the printer's art and the reading habit have brought advertising to its present state of high development.<br><br>Advertising is indispensable to modern business. Just as oxygen is one of the necessary component parts of the air which sustains life, so advertising has become one of the vital forces that sustains business. It not only breathes the breath of life into business, but it develops and regulates the wants, the habits and the life of the individual. It is largely responsible for the culture and refinement of present-day civilization.<br><br>In this Text the author has endeavored to organize and classify the principles on which the new science is founded. It is hoped that the business man will find these fundamentals of practical value in planning, creating and supervising his advertising. The application of the principles, or the art of advertising, is fully treated in a later Text.<br><br>About the Publisher<br><br>Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com<br><br>This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.