New Business: Next Steps

'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: * Easy-to-apply strategies for business success * Insightful case studies from businesses that survived the first five years * Helpful exercises and action plans * Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. 'Full of very valuable information. This is not theory - but live action in print. Highly recommended.' Professor Alan Barrell, Judge Business School, University of CambridgeAbout the authors Acknowledgements How to get your own questions answered Introduction 1 Managing the business Case study: Klaxon 2 Managing growth Case study: Social i Media 3 Managing finances Case study: Contraband International 4 Managing social media Case study: The Nutty Tarts 5 Managing technology Case study: Clarity Heating 6 Managing marketing Case study: SnoozeShade 7 Managing sales Case study: OneSpaceMedia 8 Managing customers Case study: The Elite Swimming Academy 9 Managing people Case study: Breckland Orchard 10 Managing your exit Index