65.57
Literatura obcojęzyczna
Random House
No filter
The inside story of how Instagram transformed business, celebrity and our culture
Wydawnictwo:
Random House
Oprawa: Miękka
65,57 zł
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Opis
The extraordinary inside story of how Instagram took over the world
‘Deeply researched and highly entertaining.’ The Times
‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk
‘Clear-eyed and objective.’ New York Times
The extraordinary inside story of how Instagram became the world’s most successful app
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.
In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.
The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.
‘Deeply researched and highly entertaining.’ The Times
‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk
‘Clear-eyed and objective.’ New York Times
The extraordinary inside story of how Instagram became the world’s most successful app
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.
In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.
The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.
Szczegóły
Tytuł
No filter
Podtytuł
The inside story of how Instagram transformed business, celebrity and our culture
Autor
Wydawnictwo
Rok wydania
2020
Oprawa
Miękka
Ilość stron
328
Format
15 x 23 cm
Języki
angielski
ISBN
9781847942531
Rodzaj
Książka
Stan
Nowy
EAN
9781847942531
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No filter
65,57 zł
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