41.09
Książki
Welbeck
Ogilvy on Advertising
Wydawnictwo:
Welbeck
Oprawa: Miękka
Opis
The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Szczegóły
Tytuł
Ogilvy on Advertising
Wydawnictwo
Rok wydania
2023
Oprawa
Miękka
Ilość stron
344
Format
13.0x20.0cm
Języki
angielski
ISBN
9781802794960
Rodzaj
Książka
EAN
9781802794960
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