263
Książki
Pearson
Operations Strategy
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features * Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice * A European context * Engaging case studies New to this edition * An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application. * Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition. * The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity. * New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.Chapter 1: Operations strategy - developing resources and processes for strategic impact Chapter 2: Operations performance Chapter 3: Substitutes for strategy Chapter 4: Capacity strategy Chapter 5: Purchasing and supply strategy Chapter 6: Process technology strategy Chapter 7: Improvement strategy Chapter 8: Product and service development and organization Chapter 9: The process of operations strategy - Formulation and implementation Chapter 10: The process of operations strategy - Monitoring and control Case studies
Szczegóły
Rok wydania
2014
Oprawa
Miękka
Ilość stron
480
ISBN
9781292017792
Rodzaj
Książka
EAN
9781292017792
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
Dodałeś produkt do koszyka
Operations Strategy
263,00 zł
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