67.2
Literatura obcojęzyczna
Penguin Books
Outside Insight
Navigating a World Drowning in Data
Wydawnictwo:
Penguin Books
Oprawa: Miękka
Opis
Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Szczegóły
Tytuł
Outside Insight
Podtytuł
Navigating a World Drowning in Data
Autor
Lyseggen Jorn
Wydawnictwo
Rok wydania
2017
Oprawa
Miękka
Ilość stron
336
Format
15.3x23.4cm
Języki
angielski
ISBN
9780241288269
Rodzaj
Książka
EAN
9780241288269
Data premiery
2017-10-24
Kraj produkcji
GB
Producent
Penguin Books Limited
Podmiot odpowiedzialny
Penguin Random House Ireland Limited
Nassau Street 32 Morrison Chambers
Dublin
IE
www.penguin.co.uk
Dublin
IE
www.penguin.co.uk
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