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Opis
Storynomics..." is the foundation for building a profitable marketing strategy that will work for effective interaction between the brand and the customer. Based on the world-famous workshop created by the legendary master of storytelling Robert McKee, this unique book adapts the art of storytelling for the benefit of marketers, entrepreneurs and business corporations, McKee, one of the developers of marketing strategies for leading B2B and B2C brands such as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens, demonstrates an original concept that goes far beyond traditional models and teaches how to "hook" customers through story-oriented and motivational advertising. The authors explain what exactly makes a story compelling and teach how to apply storytelling techniques in business."
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