Read's Lessons in Salesmanship (Classic Reprint)

Excerpt from Read's Lessons in Salesmanship<br><br>This Course is specially prepared for students of the Commercial branches. Its object is to train young people to sell goods in person and by mail, and to that end it develops the idea throughout that salesmanship is at the foundation of all business success, because any transaction involving an agreement between two persons calls for the exercise of the salesmanship quality.<br><br>Everybody needs to know how to talk business and how to write business-getting letters.<br><br>This is a course of fifty lessons on the simple principles of salesmanship, and should occupy the time of one recitation period a day, five days a week, for ten weeks.<br><br>It contains no startling or strange statements about salesmanship, but is a simple, direct statement of the well-known fundamentals of the science of selling, arranged for the study of young men and women.<br><br>Each day's work consists of a short lesson to be studied by the student, and an exercise or paragraph to be written. Throughout Parts I and II these written exercises consist of arguments on the point of the lesson in each case. Throughout Part III the written exercises consist of letters, the letter for each lesson to embody in a practical way the instructions given in the lesson.<br><br>It should be remembered that this course is as interesting and valuable for girls as for boys, its chief value being in the life and originality it will give to the writing of business letters.<br><br>About the Publisher<br><br>Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com<br><br>This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.