298
Książki
Pearson
Research Methods in Business Studies
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slidesProvisional TOC PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction 2. Research in business PART TWO: THE RESEARCH PROCESS 3. The Process Perspective 4. Research Problems 5. Research Design 6. Measurements 7. Data sources 8. Data Collection 9. Sampling in empirical research 10. Preparation and analysis of data PART THREE: IMPLEMENTATION 11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report
Szczegóły
Rok wydania
2010
Oprawa
Miękka
Ilość stron
288
ISBN
9780273712046
EAN
9780273712046
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Research Methods in Business Studies
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