124.95
                                            Literatura obcojęzyczna
                                            Thames & Hudson
                                        
                                        
                                                Slab Serif Type
                                                
A Century of Bold Letterforms
                                            
                                                                                            
                                                                                                                                                                                    
                                                                                        
                                                                                                            Wydawnictwo:
                                                                                                        
                                                                                                                                                                                                                                            
                                                            Thames & Hudson
                                                        
                                                                                                                                                                                                                                                                                            
                                                
                                                                                                                                                    Oprawa: Miękka
                                                                                            Opis
                                A compact, yet comprehensive design resource, expertly selected by graphic design’s leading historians
The slab serif typeface―in their classic form, wood types made for large-scale posters, ads, and newspapers―may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever.
Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. The IBM logo is one of the most famous slab serif marks. The serifs were often exaggerated so they would not result in simply beautiful letterforms but would be functionally superior to other faces. Slabs, therefore, came in many iterations and were eventually recognized as a face with many characters―and nationalities.
Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples to inspire fresh and unexpected typographic ideas.
500+ illustrations, 450+ in color
                        The slab serif typeface―in their classic form, wood types made for large-scale posters, ads, and newspapers―may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever.
Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. The IBM logo is one of the most famous slab serif marks. The serifs were often exaggerated so they would not result in simply beautiful letterforms but would be functionally superior to other faces. Slabs, therefore, came in many iterations and were eventually recognized as a face with many characters―and nationalities.
Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples to inspire fresh and unexpected typographic ideas.
500+ illustrations, 450+ in color
Szczegóły
Tytuł
                                        Slab Serif Type
                                    Podtytuł
                                            A Century of Bold Letterforms
                                        
                                                                                                            Autor                                                                                                    
                                                
                                                                                                                                                                        
                                                                Steven Heller
                                                            
                                                                                                                ,                                                                                                                                                                        Louise Fili
                                                                                                                                                                                                                    
                                            
                                                                                                                                                                        Wydawnictwo                                                                                                                                                            
                                                
                                            Rok wydania
                                            2019
                                        Oprawa
                                            Miękka
                                        Ilość stron
                                            348
                                        Format
                                            17.0x25.0cm
                                        Języki
                                            angielski
                                        ISBN
                                            9780500518496
                                        Rodzaj
                                            Książka
                                        Stan
                                            Nowy
                                        EAN
                                            9780500518496
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                            Slab Serif Type
                        
                    
                                            
                    
                    
                    124,95 zł
                                            
                                                    
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