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331 Książki Pearson

Small Business and Entrepreneurship

Francis Greene

,

David Storey

Wydawnictwo: Pearson
Oprawa: Miękka
331,00 zł
Produkt chwilowo niedostępny

Opis

This exciting new book provides the ?big picture? on small business and entrepreneurship. Written by two recognised experts, active teachers and researchers at one of the world?s most respected business schools, it explores both the prevalence and importance of small and start-up businesses.

Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible. It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw. Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations.

For Students
: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision.
For Instructors:instructor manual, PowerPoint slides.

 

Preface Acknowledgments Introduction Part One: Understanding Small Businesses and Entrepreneurship Chapter 1: Small Businesses: The Big Picture Chapter 2: Understanding Entrepreneurship Chapter 3: Defining the Small Business Chapter 4: Working in Small Businesses Chapter 5: Innovation and the Small Business Part Two: New Business Formation Chapter 6: Defining and Measuring Start Ups Chapter 7: New Entrepreneurs and Social Networks Chapter 8: The Economics of Start Ups Part Three: Business Closure Chapter 9: Defining and Measuring Business Closure Chapter 10: Analysing Business Closure Part Four: Business Growth Chapter 11: Defining Business Growth Chapter 12: Analysing and Measuring Business Growth Chapter 13: Growing the Business: Pre Start-Up Factors Chapter 14: Growing the Business: At Start-Up Factors Chapter 15: Growing the Business: Post Start-Up Factors Part 5: Finance and the Small Business Chapter 16: Theories of Small Business Finance Chapter 17: Debt Finance for Small Businesses Chapter 18: Equity Finance for Small Businesses Part 6: Public Policy and the Small Business Chapter 19: Public Policy, Small Businesses and Entrepreneurs Chapter 20: Macro Policies towards Small Businesses Chapter 21: Small Business Policy in Practice Case Studies Case Study 1 - Understanding Enterprise: Competition at the Crematorium - Burgess and Sons versus Austin's Case Study 2 - Understanding Enterprise: Dragonfly Consulting - Employer or Employee? Case Study 3 - Formation and Growth - The changing fortunes of Runner and Sprue Part 1 - Runner and Sprue's Business Plan Part 2 - Developing and Commercialising Runner and Sprue Part 3 - Sprue Aegis: the IPO Part 4 - Sprue Aegis: Reaching for the Stars and StripesBusiness Part 5 - Growing pains for Sprue Aegis? Case Study 4 - Business Closure: Tahir Mohsan - Running out of Time? Case Study 5 - Business Closure: The English Grocer - Right idea, wrong time? Case Study 6 - Finance: Four options facing Two Seasons Case Study 7 - Public Policy In Your Hands Part 1 - Defining 'Entrepreneurship' Part 2 - Measuring Entrepreneurship Part 3 - Policy Choices Part 4 - Assessing the Policy Choice Case Study 8 - Tax and the Small Business: Tax breaks, high stakes Glossary

Szczegóły

Tytuł
Small Business and Entrepreneurship
Autor
Francis Greene , David Storey
Wydawnictwo
Rok wydania
2010
Oprawa
Miękka
Ilość stron
576
ISBN
9780273693475
Rodzaj
Książka
EAN
9780273693475
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
ul. Szamocka 8
01-748 Warszawa
PL

[email protected]

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331,00 zł
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Small Business and Entrepreneurship - Francis Greene, David Storey
Small Business and Entrepreneurship
Francis Greene, David Storey
331,00 zł
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