798
Literatura obcojęzyczna
Routledge
Social Media Campaigns
Strategies for Public Relations and Marketing
Wydawnictwo:
Routledge
Oprawa: Twarda
Opis
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
Szczegóły
Tytuł
Social Media Campaigns
Podtytuł
Strategies for Public Relations and Marketing
Autor
Carolyn Mae Kim
Wydawnictwo
Rok wydania
2016
Oprawa
Twarda
Ilość stron
182
Format
16.0x24.0cm
Języki
angielski
ISBN
9781138948594
Rodzaj
Książka
Stan
Nowy
EAN
9781138948594
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Social Media Campaigns
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