315
Książki
Pearson
Strategic Management and Competitive Advantage: Concepts, Global Edition
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage:Concepts strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. MyManagementLab for Strategic Management and Competitive Advantage: Concepts is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. *Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts. *Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.
Szczegóły
Tytuł
Strategic Management and Competitive Advantage: Concepts, Global Edition
Autor
William Hesterly
, Jay Barney
Wydawnictwo
Rok wydania
2014
Oprawa
Miękka
Ilość stron
400
ISBN
9781292057675
EAN
9781292057675
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Strategic Management and Competitive Advantage: Concepts, Global Edition
315,00 zł
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