Strategic Management:Concepts and Cases, Global Edition

For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.I. Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: PEPSICO, INC. - 2013 II. Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice III. Strategy Implementation 7. Implementing Strategies: Management and Operations Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues IV. Strategy Evaluation 9. Strategy Review, Evaluation, and Control V. Key Strategic-Management Topics 10. Business Ethics/Social Responsibility/Environmental Sustainability 11. Global/International Issues VI. Strategic-Management Case Analysis How to Prepare and Present a Case Analysis Name Index Subject Index