183.56
Literatura obcojęzyczna
Routledge
Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Wydawnictwo:
Routledge
Oprawa: Miękka
Opis
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Szczegóły
Tytuł
Strategic Writing
Podtytuł
Multimedia Writing for Public Relations, Advertising and More
Autor
Charles Marsh
, David W. Guth
, Bonnie Short
Wydawnictwo
Wydanie
4
Rok wydania
2017
Oprawa
Miękka
Ilość stron
348
Format
19.0x25.0cm
Języki
angielski
ISBN
9781138037120
Rodzaj
Książka
Stan
Nowy
EAN
9781138037120
Dodałeś produkt do koszyka
Strategic Writing
183,56 zł
Rabaty do 45% non stop
Ponad 200 tys. produktów
Bezpieczne zakupy
Recenzje