281
Książki
Pearson
Strategy
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.Chapter 1: What is Strategy? Chapter 2: Strategy and Performance Chapter 3: Analyzing the External Strategic Environment Chapter 4: Analyzing an Industry Chapter 5: Analyzing an Organization's Strategic Resource Base Chapter 6: Formulating Business Unit Strategy Chapter 7: Business Unit Strategy: Contexts and Special Dimensions Chapter 8: Global Strategy Formulation Chapter 9: Corporate Strategy: Shaping the Portfolio Chapter 10: Corporate Strategy: Managing the Portfolio
Szczegóły
Rok wydania
2013
Oprawa
Miękka
Ilość stron
192
ISBN
9781292040363
EAN
9781292040363
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Strategy
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