303
Książki
Pearson
Technology Strategy for Managers and Entrepreneurs
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
Szczegóły
Tytuł
Technology Strategy for Managers and Entrepreneurs
Autor
Scott Andrew Shane
Wydawnictwo
Rok wydania
2013
Oprawa
Miękka
Ilość stron
388
ISBN
9781292040325
EAN
9781292040325
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Technology Strategy for Managers and Entrepreneurs
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