The Complete Guide to Professional Networking

Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve their goals. If you build, grow and nurture your business networks, you will become known for your expertise and will be better placed to win the new client, business or job when it really matters. You can network successfully in person or online and The Complete Guide to Professional Networking shows you how to use both together for the most powerful results. The techniques and suggested strategies in this book are backed up by video interviews with some of the world's most successful networking experts. "A fantastic 'go-to' guide to help business professionals deal with the increasingly important challenge of networking within the digitally-enabled commercial world. Easy to read, aided by illustrations and provides an excellent amalgamation of thinking from a wide range of experts. I will certainly be recommending the book to consultants as a way to differentiate themselves as effective networkers in a growing and noisy marketplace." Tony McNeill, Founding Principal, B2E Consulting "Packed full of ideas and tools to help you build an effective network, grow your business and build your reputation." Christina Bush, Chairman, Reading and West Berkshire - Federation of Small Businesses, and Director, Social Facilitators "This book is the best investment in networking you can make" Kevin Garrett, Director, Social Facilitators "Very practical and yet motivational at the same time" Vanda North, Founder, Mind Chi Ltd