54.86
Książki
LID Publishing
The Consumer Behaviour Book
Exploring the reasons why emotions are so important in decision-making
Wydawnictwo:
LID Publishing
Oprawa: Miękka
Opis
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Szczegóły
Tytuł
The Consumer Behaviour Book
Podtytuł
Exploring the reasons why emotions are so important in decision-making
Autor
Wydawnictwo
Rok wydania
2024
Oprawa
Miękka
Ilość stron
152
Format
12.0x18.0cm
Języki
angielski
ISBN
9781915951205
Rodzaj
Książka
EAN
9781915951205
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