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Portfolio Penguin
The Contagious Commandments
Wydawnictwo:
Portfolio Penguin
Oprawa: Twarda z obwolutą
48,86 zł
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Opis
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Szczegóły
Tytuł
The Contagious Commandments
Autor
Paul Kemp-Robertson
, Chris Barth
Wydawnictwo
Rok wydania
2018
Oprawa
Twarda z obwolutą
Ilość stron
290
Format
16.0x24.0cm
Języki
angielski
ISBN
9780241328965
Rodzaj
Książka
Stan
Nowy
EAN
9780241328965
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