The Every Day MBA

'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.' Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance 'This fantastic book will help you to challenge the mental barriers of the status quo.' Peter Meier, CEO, Kuoni Travel Holding Ltd Transform your career and revolutionise how you work with the very best learning from the world's leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level - today, tomorrow and every day.List of figures Acknowledgements About the author About this book Introduction Part 1 How to make The Every Day MBA work for you 1 Management and the MBA 2 You and your personal development Part 2 Tactical MBA thinking: how to organise resources 3 Processes and operations 4 People 5 Finance 1: accounting Part 3 Strategic MBA thinking: how to manage the big picture 6 Marketing 7 Strategy 8 Finance 2: corporate finance and governance 9 Global and international business Part 4 Critical MBA thinking: how to master management 10 Leadership 11 Corporate reputation, social responsibility and sustainability 12 Reflective practice: management stripped bare Glossary Index