59.9
Literatura obcojęzyczna
Bantam Press
The Four
The Hidden DNA of Amazon, Apple, Facebook and Google
Wydawnictwo:
Bantam Press
Oprawa: Miękka
Opis
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Szczegóły
Tytuł
The Four
Podtytuł
The Hidden DNA of Amazon, Apple, Facebook and Google
Autor
Wydawnictwo
Rok wydania
2017
Oprawa
Miękka
Ilość stron
320
Format
15.3x23.4cm
Języki
angielski
Rodzaj
Książka
Stan
Nowy
EAN
9780593077900
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The Four
59,90 zł
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