188.16
Książki
Rockport
The LogoLounge Guide to Iconic Branding
Wydawnictwo:
Rockport
Oprawa: Twarda
188,16 zł
Cena rekomendowana: 192,00 zł
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Opis
From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. Features include: Expert insights from trend forecaster and LogoLounge founder Bill Gardner Case studies from visionary designers worldwide Frameworks for understanding trends and projecting future visual languages A global perspective from industries, cultures, and design eras Explorations of future brand environments, including AI, the metaverse, and sensory branding 500+ visuals, including logos, identities, timelines, and more This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.
Szczegóły
Wydanie
1
Rok wydania
2026
Oprawa
Twarda
Ilość stron
216
Format
260 x 222 x 19
ISBN
9780760398104
Rodzaj
Książka
EAN
9780760398104
Data premiery
2026-05-07
Kraj produkcji
GB
Producent
Hachette UK Distribution Ltd
ul. Milton Road
OX11 7HH Didcot
GB
OX11 7HH Didcot
GB
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