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Wiley
The Persuasion Code
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Wydawnictwo:
Wiley
Oprawa: Twarda z obwolutą
78,31 zł
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Opis
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap?. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It?ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Szczegóły
Tytuł
The Persuasion Code
Podtytuł
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Autor
Christophe Morin
, Patrick Renvoise
Wydawnictwo
Rok wydania
2018
Oprawa
Twarda z obwolutą
Ilość stron
332
Format
16.0x24.0cm
Języki
angielski
ISBN
9781119440703
Rodzaj
Książka
Stan
Nowy
EAN
9781119440703
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The Persuasion Code
78,31 zł
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