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Penguin Books
The Power of Bad
And How to Overcome It
Wydawnictwo:
Penguin Books
Oprawa: Miękka
55,02 zł
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Opis
Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake?
The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods, drives marketing and dominates the news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.
But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results.
The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods, drives marketing and dominates the news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.
But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results.
Szczegóły
Tytuł
The Power of Bad
Podtytuł
And How to Overcome It
Autor
Tierney John
, Baumeister Roy F.
Wydawnictwo
Rok wydania
2021
Oprawa
Miękka
Ilość stron
336
Format
13.0x20.0cm
Języki
angielski
ISBN
9780141975801
Rodzaj
Książka
Stan
Nowy
EAN
9780141975801
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