164.54
Literatura obcojęzyczna
Routledge
The Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
Wydawnictwo:
Routledge
Oprawa: Miękka
Opis
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.
Szczegóły
Tytuł
The Public Relations Strategic Toolkit
Podtytuł
An Essential Guide to Successful Public Relations Practice
Autor
Alison Theaker
, Heather Yaxley
Wydawnictwo
Rok wydania
2018
Oprawa
Miękka
Ilość stron
418
Format
17.0x24.0cm
Języki
angielski
ISBN
9781138678675
Rodzaj
Książka
Stan
Nowy
EAN
9781138678675
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