90.2
Literatura obcojęzyczna
John Wiley & Sons
The Storytelling Edge
Wydawnictwo:
John Wiley & Sons
Oprawa: Twarda z obwolutą
90,20 zł
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Opis
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"?Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."?Brian Solis, experience architect, digital anthropologist, best-selling author"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"?Rebecca Lieb, Analyst, Author & Advisor
Szczegóły
Rok wydania
2018
Oprawa
Twarda z obwolutą
Ilość stron
180
Format
14.5x22.5cm
Języki
angielski
ISBN
9781119483359
Rodzaj
Książka
Stan
Nowy
EAN
9781119483359
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The Storytelling Edge
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