278
Książki
Pearson
Understanding Cross-Cultural Management
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
Managing effectively across national and cultural boundaries is critical to the success of today's organisations, given the global environment of business and the increasing diversity of workforces. A keen awareness and a high degree of cross-cultural competence in management are therefore key to the career success of both present and aspiring managers/professionals. This, the third edition of Understanding Cross-Cultural Management, has been adapted in line with the feedback from our many readers. The book explores the key themes and issues in one of the most challenging and fascinating areas of business, organisational and social life. It does so in a manner that enables you to sharpen your insights and practical skills.PART ONE: CULTURE AND MANAGEMENT Introduction Chapter 1: Determinants of culture Chapter 2: Dimensions of culture in business Chapter 3: Business cultures in the Western world Chapter 4: Business cultures in Asia, Africa and Middle East Chapter 5: Cultural dimensions and dilemmas Chapter 6: Culture and styles of management Final activities PART TWO CULTURE AND ORGANISATIONS Introduction Chapter 7: Culture and corporate structures Chapter 8: Culture and leadership Chapter 9: Culture and corporate strategy Chapter 10: Culture change in organisations Chapter 11: Culture and international marketing management Chapter 12: Cultural diversity in organisations Final activities PART THREE CULTURE AND COMMUNICATION Introduction Chapter 13: Business communication across cultures Chapter 14: Barriers to interculural communication Chapter 15: Negotiating internationally Chapter 16: Working with international teams Chapter 17: Conflicts and cultural differences Chapter 18: Developing intercultural communicative competence Final activities
Szczegóły
Tytuł
Understanding Cross-Cultural Management
Autor
Roger Price
, Marie-Joelle Browaeys
Wydawnictwo
Rok wydania
2015
Oprawa
Miękka
Ilość stron
504
ISBN
9781292015897
EAN
9781292015897
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Understanding Cross-Cultural Management
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