126
Marketing i ekonomia
Cambridge University Press
Understanding Multinationals from Emerging Markets
Wydawnictwo:
Cambridge University Press
Oprawa: Miękka
Opis
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.
Szczegóły
Tytuł
Understanding Multinationals from Emerging Markets
Wydawnictwo
Rok wydania
2015
Oprawa
Miękka
Ilość stron
326
Format
15.0x20.0cm
Języki
angielski
ISBN
9781107698321
Redakcja
Cuervo-Cazurra Alvaro
Redakcja
Ramamurti Ravi
Rodzaj
Książka
Stan
Nowy
EAN
9781107698321
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Understanding Multinationals from Emerging Markets
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