293
Książki
Pearson
Workplace Communication: The Basics, Global Edition
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communications is an ideal text to bridge business communication and technical communication courses.Contents Preface Chapter 1 The Keys to Successful Communication: Purpose, Audience, and Tone Purpose Audience Tone Exercises Chapter 2 Workplace Correspondence Memos and E-mails Business Letters Checklist: Evaluating a Memo or E-mail Checklist: Evaluating a Business Letter Exercises Chapter 3 Effective Visuals: Tables, Graphs, Charts, and Illustrations Principles of Effective Visuals Tables Graphs Line Graphs Bar Graphs Charts Flowcharts Organizational Charts Gantt Charts Circle Charts Illustrations Photographs Drawings Diagrams Checklist: Evaluating a Visual Exercises Chapter 4 Short Reports: Page Design, Formats, and Types Page Design Report Formats: Memo, Letter, and Booklet Types of Reports Incident Report Progress Report Recommendation Report Travel Report Exercises Checklist: Evaluating a Memo Report Chapter 5 Summaries Types of Summaries: Descriptive, Informative, and Evaluative Summarizing Print Sources Summarizing Nonprint Sources Checklist:Evaluating a Summary Exercises Chapter 6 Fliers, Brochures, and Newsletters Fliers Checklist: Evaluating a Flier Brochures Checklist: Evaluating a Brochure Newsletters Checklist: Evaluating a Newsletter Exercises Chapter 7 Instructions and Procedure Descriptions Instructions Procedure Description Avoiding Liability Checklist: Evaluating Instructions and Procedure Descriptions Exercises Chapter 8 Job Application Process: Letter, Resume, Interview, and Follow-Up Application Letter Resume Traditional Resume Scannable Resume Interview Follow-up Checklist: Evaluating an Application Letter, Resume, and Follow-Up Exercises Chapter 9 Oral Presentations: Preparation and Delivery Preparation Preliminaries Rehearsal Delivery Introductions and Conclusions Vocal Factors Physical Factors Eye Contact Presentation Aids Checklist: Evaluating a Public Speaker Enthusiasm Exercises Chapter 10 Proposals Solicited Proposals Unsolicited Proposals Internal and External Proposals Formats of Proposals Objectives of Proposals Checklist: Evaluating a Proposal Exercises Chapter 11 Long Reports: Format, Collaboration, and Documentation Format Transmittal Document Title Page Abstract Table of Contents List of Illustrations Glossary Text Visuals Pagination Collaboration Documentation Bibliography Parenthetical Citations Checklist: Evaluating a Long Report Exercises Appendix A: Ten Strategies to Improve Your Style Appendix B: Review of Mechanics: Spelling, Punctuation, and Grammar Index
Szczegóły
Rok wydania
2014
Oprawa
Miękka
Ilość stron
288
ISBN
9781292062372
EAN
9781292062372
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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Workplace Communication: The Basics, Global Edition
293,00 zł
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